1. What is Surgerev ?
Surgerev is a programmatic advertising company with revenue optimization tools itself to provide publishers with ad compatible solutions for their website premium inventory.
2. How long does the set up take ?
Account creation takes 5 minutes, after which you have to verify your website by including a single line of code into the header of your website. Our ad ops team will then proceed with assisted setup depending on scope of work.
3. Will Surgerev change the layout of my website ?
No. Since we are only concerned with the optimization of ad layouts, our testing may involve experimenting with how many ads are served and where. We don’t meddle with the actual content or layout of your website at any point.
4. How much will my revenue increase ?
That depends on a lot of factors including your existing ad setup and the level of integration with our platform, but to give you a ballpark estimate, we’ve delivered an average revenue uplift of 33% to our publishing partners.
5. Will visitors see a lot of ads ?
We believe that the best ad layout isn’t necessarily the one with the most ads, but the one with the right number of ads served in the right location. Based on testing data, our platform may even recommend reducing the number of ads.
6. How much control will I have over my website ?
You maintain complete control of your website at all times. You can use our visual editor to set up and test new ad layout variations, or our ad ops team may do it for you, but nothing goes through without your knowledge or approval.
7. Can I still do this if I'm not technically inclined ?
Absolutely. Our product is designed for people with no knowledge of coding to use, in fact that is the entire idea—we wanted publishers to be able to gain better control of their ad stacks without worrying about all the “tech” stuff.